Monday, April 15, 2013

Advertising the High Life

It is no secret that Pop Up City is one of my all time favourite urban design blogs and a consistent source of temporary urban design and architecture inspiration and this project really is inspiring. Architect Julio Gomez Trevilla has designed a temporary house in Mexico that is incorporated with and hidden behind a typical billboard in Mexico. This innovative project is a true combination of urban play, pop up building, activating new spaces and turning the traditional way you think about cities on it's head.  

An unassuming Billboard via Pop Up City

The house acts as a temporary residence for artists with the first artist Cecilia Beaven painting a mural based on suggestions on what you can do with a blank piece of paper. This project really brings a level of personalisation in the city that Kevin Lynch and Bentley et al would be more than proud of. The resulting house may not be hugely spacious, but it includes everything you need to meditate on your next creative project - even your own kitchen.  

The inside of a hidden house via Pop Up City
Now I am a huge believer in the power of art in revitalising our cities and in the ability of temporary urban design, so I can't wait to see even more projects like this popping up in the future. It is so exciting to see this global trend continue to push the boundaries and I can't wait to feature even more innovative projects.  

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